When you click the big box to select this category, all Facebook asks you is for your company name and category. This, and most of the other broad categories, has a drop-down list rather than a text box for its categories. Pick however many you need to cover what your business does. You don’t need three categories to be found, so if you can’t think of three that fit you, that’s fine. They want you to be as specific as possible. Facebook will also remove duplicates for example, if you put but “Restaurant” and “Asian Fusion Restaurant” Facebook would remove the first one and keep the second one. As far as categories go, you’re allowed up to three. In general, fill out this information to the best of your ability. You can also choose to get page tips via messenger, which is a new feature Facebook has implemented to help people set up their first page.If someone calls this number, they should be directed to a representative of your business in your location. Again, this should be the phone for the local branch, not for a headquarters or off-shores tech support call center. This is the same as the city and state Facebook will auto-fill it but you can change it. Facebook will fill these in automatically based on the location of your personal profile, or the profile of whoever you’re using to make the page, but you can change it if necessary. If a user pulls up a map and puts in this address, it should take them right to your parking lot. If you’re making a franchise page for a broader organization, make sure to specify the address of your local branch only, not your headquarters or another branch. The street address for your local business.For example, you can pick “Restaurant” or you can pick “Asian Fusion Restaurant”. You can choose pretty much anything with a wide variety of specificity. The category of the page, which can be anything from “Automotive, Aircraft or Boat” to “Petting Zoo”.The name of the page, which will be the name of your business, such as “Bob’s Bait Shop”.When you click the box to choose a local business or place, you are presented with a small form to fill out. I’m covering this one first because it is, by far, the most broad of the options. There is no difference between sub-categories from page to page, and you can’t add or remove sub-categories to add or hide features of a page. It simply applies to each of the major categories. The part I mentioned above, about how different categories have different permissions and perks, is still true. If you’re a local business that happens to be a combination of a fast food restaurant and a salon, you can set both categories, and they will both apply. Not only did they add thousands of categories, they’re always adding more.Īdditionally, Facebook added the ability for every page to set multiple categories for their business. I’ve made several lists further down in this article, but it’s more for illustrative purposes than for completion. Now, however, Facebook has literally thousands of categories. People often try to compile large lists of categories as if it’s authoritative, and back a year or so ago, that was fine. One thing to note is that any article older than about the end of 2016 is probably very wrong. Each category has sub-categories, and boy are there a lot of them. While it may seem simple to just pick the category that best fits your brand, that’s just the beginning of the story. These are “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. When you first go to create a page, there are six large boxes to pick from. On top of all of that, if you choose the wrong category and Facebook doesn’t like it, they can make you change it. Also, the category you choose affects where the page is displayed in both Facebook and Google search results. Some have maps and local information, some have reviews, and some are just slightly different in layout. Different kinds of pages have different kinds of abilities on the site. One of the first things you need to do when creating a Facebook page for your brand, business, band, government organization, or even just yourself, is to choose the right kind of page.
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